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Revving Up India’s Automotive Industry: Top Companies Ramp Up Campus Recruitment Efforts

Automobile Industry

The Indian automotive industry has witnessed a surge in demand for talent, with automotive companies actively recruiting from top engineering colleges and B-schools in the country. This year, the number of profiles and hiring have gone up significantly, indicating a renewed interest in the sector.

One of the primary drivers of this trend is the growth of the Indian passenger vehicle market. In recent years, India has emerged as one of the fastest-growing markets for passenger vehicles globally, attracting significant investments from leading automakers. This has created a need for skilled professionals across various functions, from engineering and electronics to product development and operations management.

To attract top talent, automotive companies are offering lucrative compensation packages and opportunities for career growth. They are also focusing on developing a strong employer brand and investing in campus engagement activities to connect with potential hires.

Mercedes-Benz India has announced plans to expand its recruitment efforts and hire a higher number of candidates for management and graduate trainee positions from the batch of 2024. According to Santosh Iyer, the CEO of Mercedes-Benz India, the company aims to increase its hiring numbers by around 15-20% this year, as compared to the previous year.

As part of its recruitment drive, Mercedes-Benz India is expected to offer a range of exciting job opportunities and attractive compensation packages to attract top talent. The company is also likely to focus on building a strong employer brand and investing in campus engagement activities to connect with potential hires.

Mercedes-Benz India’s decision to increase its recruitment efforts is a testament to the company’s commitment to expanding its presence in India’s rapidly growing automotive market. By hiring skilled professionals and investing in talent development, the company aims to strengthen its position as a leading luxury carmaker in the country.


Mercedes-Benz is ramping up its campus recruitment efforts in India, with a focus on hiring candidates with skills in cutting-edge technologies such as data analytics, electrification, and Industry 5.0. The luxury car manufacturer aims to groom these recruits to prepare them for future roles, training them to develop e-commerce channels and create back-end systems using data mining and science, among other skills.

Mercedes-Benz is committed to maintaining its position as the number one luxury car brand in India by hiring candidates with an “orientation towards luxury,” according to Santosh Iyer, the CEO of Mercedes-Benz India. The company plans to offer attractive compensation packages and opportunities for career growth to attract top talent.

By investing in talent development and recruiting candidates with the right skills and mindset, Mercedes-Benz is positioning itself for success in India’s fast-growing automotive market. The company’s focus on cutting-edge technologies and commitment to luxury are key factors that set it apart from its competitors and help it stay ahead of the curve in a rapidly evolving industry.

Maruti Suzuki, the market leader in the Indian automotive industry, has announced plans to ramp up its recruitment efforts to prepare for future growth. The company, which saw record sales in the last fiscal year, is increasing its campus intake to attract top talent and ensure it has the skilled workforce it needs to continue expanding its business.

Automotive Industry representation

According to Rajesh Uppal, an executive board member at Maruti Suzuki, the company is committed to investing in talent development and providing attractive career opportunities for new hires. By increasing its campus intake, Maruti Suzuki aims to recruit the best and brightest candidates, groom them in the company’s culture and values, and equip them with the skills and knowledge they need to succeed in the automotive industry.

As the Indian automotive market continues to grow rapidly, Maruti Suzuki recognizes the need to stay ahead of the curve by investing in talent and innovation. By scaling up its hiring efforts, the company is positioning itself for long-term success and ensuring that it has the talent it needs to continue leading the industry.

This year, Maruti Suzuki is likely to hire about 1,000 people from campuses. Uppal said: “A lot of work around new technology introduction and digital transformation is happening across the organisation for which we require talent and new skills.”

Mahindra & Mahindra, one of the leading automotive companies in India, has been expanding its campus recruitment efforts in recent years. The company has added new IITs, upcoming MBA institutes, and other colleges to its list of campuses for hiring, in order to create a diverse pool of talent across functions.

According to Rajeshwar Tripathi, the chief HR officer at Mahindra & Mahindra, the company is committed to attracting and retaining top talent by providing attractive career opportunities and a supportive work environment. By expanding its campus recruitment efforts, Mahindra & Mahindra aims to build a strong pipeline of skilled professionals who can contribute to the company’s growth and success.

Mahindra & Mahindra is also focused on promoting diversity and inclusion in its hiring practices. The company recognizes the value of a diverse workforce and is committed to creating a culture of inclusivity where all employees can thrive.

With its focus on talent development, diversity, and innovation, Mahindra & Mahindra is positioning itself for long-term success in India’s rapidly evolving automotive market. By investing in its people and creating a strong employer brand, the company is well-positioned to attract and retain the best and brightest talent in the industry.

In 2022, Mahindra & Mahindra went all-out in its campus recruitment drive, tapping into the entry-level talent pool by visiting more than 50 engineering and MBA institutes across India. According to Rajeshwar Tripathi, the company’s chief HR officer, the average intake of new hires from campuses has been in the range of 500-600, reflecting Mahindra’s commitment to building a skilled and diverse workforce.

In 2023, Hero MotoCorp, one of the leading two-wheeler manufacturers in India, has partnered with the Delhi Skill and Entrepreneurship University to recruit diploma engineers from multiple campuses across the National Capital Region. The partnership is aimed at identifying and hiring top talent from diverse backgrounds to fuel Hero MotoCorp’s growth and innovation.

With the automotive industry in India growing at a rapid pace, companies like Mahindra & Mahindra and Hero MotoCorp are recognizing the need to attract and retain top talent in order to remain competitive. By partnering with leading educational institutions and expanding their campus recruitment efforts, these companies are investing in the future of their businesses and positioning themselves for long-term success.

As competition for talent heats up, companies that prioritize diversity, inclusion, and talent development will have a distinct advantage in attracting and retaining the best and brightest employees. By creating a strong employer brand and providing attractive career opportunities, companies like Mahindra & Mahindra and Hero MotoCorp are building a workforce that is capable of driving innovation and delivering results.

“We had 40% more campus recruits than the year before. Most of our campus hires were mechanical, electrical, electronics, mechatronics, computer science engineers, and MBAs,” said a spokesperson at Hero MotoCorp.

The Indian arm of Korean automaker Hyundai Motor is gearing up to fill more than 1,000 job openings across different levels and functions to support its growing business operations. According to Charles Walter, the group head of HR at Hyundai India, the company is looking to attract a mix of campus recruits and experienced professionals to fill these positions.

In terms of campus recruitment, Hyundai India is targeting talent from engineering and management backgrounds to fill roles across different functions such as product development, sales and marketing, and operations management. The company is also looking to attract experienced professionals who can bring their skills and expertise to help Hyundai India achieve its strategic goals.

As the competition for talent intensifies in India’s automotive industry, companies like Hyundai India are recognizing the importance of building a strong employer brand and providing attractive career opportunities to attract and retain top talent. By focusing on campus recruitment and experienced hires, Hyundai India is looking to build a diverse and skilled workforce that can help the company achieve its long-term business objectives.

Hyundai India’s commitment to talent development and growth is reflected in its employee-centric policies and initiatives, such as training and development programs, flexible work arrangements, and a supportive work culture. By investing in the professional development and well-being of its employees, Hyundai India is creating a work environment that fosters innovation, collaboration, and success.

Auto companies are ramping up their campus recruitment efforts and the trend is being echoed at top engineering institutions like IIT-Guwahati. According to Lalit Pandey, the faculty-in charge for the Centre for Career Development, offers from auto companies for core engineering profiles have increased significantly in 2023 compared to last year.

The hiring drive by auto companies has been focused on attracting talent for a range of roles, including core engineers, design engineers, business analysts, data engineers and software development engineers. These roles require a diverse skill set, including expertise in cutting-edge technologies and emerging trends in the automotive industry.

IIT-Guwahati has been working closely with auto companies to ensure that its students are equipped with the skills and knowledge required to succeed in the rapidly evolving automotive industry. The institute has been offering specialized courses and training programs in areas such as autonomous vehicles, electrification, and data analytics to help students prepare for careers in the automotive sector.

As the demand for skilled talent continues to grow in the automotive industry, top engineering institutions like IIT-Guwahati are becoming key talent pipelines for auto companies looking to build a strong workforce. With the support of leading institutions and the commitment of auto companies to talent development, the automotive industry is poised to continue its rapid growth in India and beyond.

Students at IIT-Mandi are also getting many offers from automakers. “Compared to the last two years, this year the number of auto companies hired from IIT-Mandi is more. This may be due to the recession effect due to covid has finally come to an end,” said Tushar Jain, advisor, career & placement cell, IIT-Mandi.

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