Amazon and Flipkart battle it out in campus placements
Amazon and Flipkart, two giants in e-commerce industry are ramping up their efforts this year to become the largest e-commerce recruiter in India in terms of intake, salaries, variety of roles offered and even student interest. According to initial placement data at leading engineering colleges and business schools — among the most important talent-hunting grounds for companies.
Amazon is visiting more than 50 engineering campuses and 40 B-schools, and recruitments have increased by 25% as compared to last year.
“Amazon’s presence in India has grown significantly over the past few years and the hiring numbers are keeping pace accordingly,” a spokesperson said in an email to Economic Times.
On the other hand, Flipkart is back on campuses after skipping placement seasons at the Indian Institutes of Technology and Indian Institutes of Management (IITs, IIMs) for the class of 2017 and its numbers are much lower than its rival so far. Image of Flipkart was badly affected by the company delaying joining dates for recruits from the batch of 2016.
“There is still some hesitation among students about opting for Flipkart,” said a placement team member at IIM-Bangalore, where Amazon made 27 offers during summer placements compared with five by Flipkart. “We have spoken to the company on this issue and that has instilled some confidence among students.”
Flipkart used to recruit student in huge numbers, hiring 200-250 students from IITs and IIMs each year. Although it raised over $4 billion this year, the homegrown online retailer appears to be going slow compared with Amazon, based on data from leading B-schools and non-IIT engineering institutes.
As quoted in a report by Economic Times, Flipkart is making fewer offers than before and as compared to Amazon the numbers are very less. “Flipkart did not visit this year. Amazon has been a regular visitor at NITT. This year, it made 11offers, compared with nine offers last year,” said AK Bakthavatsalam, head of training and placement at National Institute of Technology, Tiruchirappalli
There could be other factors at play. Flipkart may be changing strategy and opting for more lateral hires instead of campus recruitments, said Anil Kumar, CEO of market research and advisory firm RedSeer Consulting. “Otherwise, from the growth perspective, the two companies’ manpower requirements wouldn’t be too different,” said Kumar. He said Amazon was likely to give students options to eventually move into global roles.
“The runway for students is much better at Amazon,” he added .
According to students, Amazon is offering far more varied and well-paid tech as well as non-tech roles. “Hiring appetite has grown for tech as well as non-tech roles,” said a Amazon spokesperson. “We see growth across levels as per our talent requirements. Also, in our experience, interns do extremely well when they return to join us for full-time roles. Our focus will be to continue building on the internship pipeline, too.”
Amazon is a heavy investor in its Indian marketplace since launching operations in the country in 2013, and hopes to continue so with the rise of economy of the sub-continent.